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Last week, I came across the term Brag Folder For Projects while scrolling through Instagram for content inspiration, isn’t that what a huge part of Social Media Management is? Anyways, to the point. After looking into it, I realized this is something I’d very much love to share with SMMS. Though the Brag Folder I saw was for developers, I found a way to make it fit for Social Media Managers.
So what really is a brag folder?
A “brag folder” in a project-based context is essentially a compilation of documents, presentations, or other materials that showcase the achievements, successes, and contributions made in specific projects. It serves as a comprehensive record of the individual or team’s performance, providing tangible evidence of their capabilities and the impact of their work on the project’s outcomes. This folder typically includes project plans, progress reports, deliverables, stakeholder feedback, performance metrics, and any accolades or recognition received during the project’s duration. The purpose of the brag folder is to highlight the value and expertise brought to each project, making it a valuable tool for demonstrating competency and building credibility in future endeavours.
The brag folder mentioned above is a highly technical one but if you’re really passionate about your career growth, you will take the time to develop the technical document either on Google Sheets, Google Docs or Notion using the details listed in the definition. A quick tip is that having a brag folder makes updating your CV/Resume very easy.
What I will be sharing with you today however is a simpler version, one that you can easily use and can serve as a foundation for you when you are ready to work on the highly technical one. This will also show you how your brag folder for different industries.
Examples of Brag Folder For Social Media Managers
1. Wellness Account
Project Background:
Our assignment was to develop a comprehensive social media strategy for a burgeoning startup in the wellness industry.
What I Did:
I conducted a thorough analysis of the company’s target audience, delved into competitor research, and crafted a content calendar tailored to their niche market. Additionally, I implemented A/B testing on various ad campaigns to optimize performance.
The Impact It Had:
Through meticulous audience engagement and strategic content creation, we witnessed a remarkable uptick in brand awareness and customer engagement, resulting in a 30% increase in social media followers and a 25% boost in website traffic within the first quarter of implementation.
2. Travel App Account
Project Background:
We were tasked with managing the social media launch of a new travel app, Wanderlust.
What I Did:
I conducted market research to identify key travel trends and target demographics. I then developed a content plan featuring travel tips, destination highlights, and user-generated content from beta testers. I also coordinated with travel bloggers and influencers to promote the app.
The Impact It Had:
The launch campaign resulted in a 55% increase in app downloads within the first month and a 70% rise in social media engagement. Feedback from users and influencers helped refine the app features, making it more appealing and user-friendly.
3. Non-profit Account
Project Background:
Our task was to launch a social media campaign for a nonprofit organization dedicated to environmental conservation, Earth Guardians, aimed at increasing public awareness and engagement with their cause.
What I Did:
I conducted in-depth research on current environmental trends and audience demographics to tailor our messaging effectively. Utilizing a mix of compelling visuals, impactful storytelling, and interactive polls, I crafted a content calendar to drive engagement and inspire action. Additionally, I collaborated with influencers and partnered with relevant organizations to amplify our reach.
The Impact It Had:
Through the strategic implementation of our social media campaign, we saw a surge in online engagement, with a 50% increase in followers and a 40% rise in shares of our content. Furthermore, our campaign generated significant buzz within the environmental community, leading to a notable uptick in volunteer sign-ups and donations, ultimately advancing Earth Guardians’ mission of protecting the planet for future generations.
I hope these examples guide you as you create your brag folder. Remember to update your brag folder monthly or at the least quarterly.
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